THE FUTURE OF SOCIAL MEDIA 1
Social media has evolved over time, and it continues to change theway people share information. The various platforms that people useto share information like Facebook, Twitter, LinkedIn, and Snap chathave evolved to reflect people’s various needs. For example, withthe coming of Facebook, social media users believe that it was abreathtaking milestone for them to post information online and lookfor friends and engage in group information sharing. Businessventures also saw it as a chance to popularize their products(Brooks, 2014). Twitter emerged and redefined the nature ofinformation sharing whereby people would follow others. Social mediadevelopers came up with Snap chat that allows people to share photosthat disappear from their phones after some time. The development ofthese platforms follows a given pattern that exhibits the changingneeds of people concerning information sharing (Asur & Huberman,2010). The future of social media is, therefore, predictable bylaying insight on the changing needs of people.
A theory that may explain the future of social media inclines to thechanging patterns of information sharing and its effect on people’sfuture. According to Brooks (2014), people continue to deal withlarge packets of data whole they have limited time to go through allthe information provide to them(Brooks, 2014). The number of hoursthat people participate in active engagements continues to increase,and people try to integrate the social life with their occupationalactivities. Due to the limited time, most people will opt forplatforms that filter information to the desired specific nature.Therefore, people will continue to create specific groups on socialmedia that only share the relevant information. When Facebook andTwitter entered the public arena, people worked towards having asmany friends as possible. With time, people realized that they didnot have similar interests with some of their online friends (Brooks,2014). Also, the amount if information shared on eh platform was toomuch for individuals to go through. With time, people identified aclose circle of friends and groups with whom they could share ideas.The theory that explains the future of social media borrows itspremise from this idea. As people continue to become specific withthe information they require, they will keep specific online groupswithout paying much attention to loads of information posted onlineby people with whom y do not have similar interests.
In workplaces, employers have adopted the procedure of screeningemployees by looking at the nature of the information they post onsocial sites and the kind of friends they keep. The idea is to makeconclusions on employees’ behaviors before actively engaging themin work (Brooks, 2014). Candidates with undesirable online behavior,for example, as observed in the type of photos they share and thediscussions they engage in may not secure work positions (Gillette &Chang, 2015). With this knowledge, the future of social media islikely to change. For example, with Snap chat, people can sharephotos with their friends, and the photos do not last long in theirmobile phones. People may rethink their information lest it hauntsthem in future (Gillette & Chang, 2015). The baseline is thatanybody who gets a chance to log into an individual’s age, forexample in Facebook, can access old posts. The erasable nature ofsocial media platforms information may adopt the Snap chat method.However, there are some memories that people may want to access infuture, for example, graduation ceremonies or visits to memorableplaces (Gillette & Chang, 2015). People would want to filter theinformation that they may want to view in future and post it inpermanent posts and others that they may prefer it to fade frompeople’s memories with time.
As much as people would like to use social media outside the workarena, managers have found it necessary to integrate work with socialcommunication. The speed at which people share information on socialmedia would be instrumental in work procedures since people wouldshare work ideas at the same speed. Organizations are increasinglyadopting new ways of testing and monitoring that involves the use ofsmartphones and tablets (Brooks, 2014). The idea of mobile assessmentwill turn out to be a daily activity in organizations. Due to theneed to continuously share information, social media will developappropriate platforms that specifically cater for the needs oforganizational communication. When hiring, managers will be lookingfor individuals who have the capacity to use social media alongsidetheir mainstream professional skills.
To integrate the use of social media in their work procedures,organizations are trying as much as possible not to alienate theirhuman resources with their work by replacing them with technology.For example, the use of social media to monitor and communicate in awok environment may significantly reduce physical interactions(Brooks, 2014). The future of social media in the work environmentafter stabilizing will be to integrate both human beings andtechnology (Asur & Huberman, 2010). Therefore, there is alikelihood of social media developers leaving room for human effortrather than capitalizing only on distant communication that hasdetrimental effects on the needed for people to meet.
Social media will also determine the extent of telework. Thedefinition of work is gradually changing from a place where one goesto engage in an occupation to what one does. Therefore, it isbecoming unnecessary for people to be physically present in theirplaces of work since they can communicate with their colleagues andperform their activities while being away from the office (Brooks,2014). Social media is, therefore, gradually merging theprofessional and leisure activities. However, there is a question ofwhether people will strike a balance between work and other aspectsof social life. The reason for this is that they will have a chanceto perform office activities anytime and anywhere.
In conclusion, the intensity of the use of social media will notrelent in future. The need to integrate it into the daily life findividuals will contribute to more innovation to develop customizedplatforms for different groups of people. Also, the changing methodsof hiring employees that analyze people’s online behavior hasaltered the notion that social is only a closed platform. The fear ofsome posts and discussions haunting people in future controls theirinteractions and the information they post online. Snap chat is aplatform that enables pole to share tempera photos that are erasedfrom their phones after some time. Social media users need to filterthe information they share and the available platforms like Facebookand Twitter will evolve to give people the option of postingtemporary and long life information.
Asur, S., &Huberman, B. (2010). Predicting the future with social media. In WebIntelligence and Intelligent Agent Technology (WI-IAT), 2010IEEE/WIC/ACM International Conference on, 1. 492-499
Brooks, C. (2014,Jan. 28). Top ten workplace trends for 2014. Business Daily News.Retrieved on 28 Nov. 2015 fromhttp://www.businessnewsdaily.com/5839-top-10-workplace-trends-for-2014.html
Gillette, F. &Chang, E. (2015, Feb. 8). Snap chat and the erasable future of socialmedia. Bloomberg Business Week. Retrieved on 28 Nov. 2015 fromhttp://www.bloomberg.com/video/snapchat-and-the-erasable-future-of-social-media-VZQDqLgoRceTBgegriAPFA.html