Social Networking Perspective



The widespread use of social media has resulted in its adoption inalmost all sectors of organizations. This includes the developing useof social media to search for jobs. The millennial generation areindividuals that have grown up at an age when technology has seentremendous growth. They are up to date with the latest technology andknow perfectly how to use it to search for jobs. The reason why theyoften change jobs is because the generation uses social networking toconnect with professionals and possible employers.

For instance, assuming a millennial befriends a manager through facebook, they can use the friendship as a basis to communicate their jobinterest in the company. That way, they get to know when the companyadvertises for vacancies and applies. It is apparent that socialnetworking has made it possible for millennials to become connectedto different organizations. This makes it possible for them to knowwhen vacancies are advertised and what the company needs. Thus, theyenhance the chances and ease of changing from one job to another.

Research demonstrates that most millennial job seekers use socialmedia as a basic tool when looking for work (Pollak, 2015). Socialnetworking has made it easy to apply for jobs, when compared toconventional job application methods. Prior to the widespread use ofsocial networking, people could apply for work through postingapplications or dropping the application in the target company.However, with more companies online, a job seeker only needs toforward their curriculum vitae online. The ability to apply formultiple jobs increases the chances of getting jobs in othercompanies thus resulting in frequent changing of jobs.

The millennial generation prefers to work in organizations thatconnect with them in the places where they hang out, like on socialmedia. Hence, when employed in an organization that does not acceptthe use of technology, the likelihood of job switching enhances.Through social networking, millennials are able to learn about othercompanies and what they offer.


The solution to avoid the tendency is for employers to ensure thatthe work environment is attractive for millennials. The generationcomprises of employees that are progressive learners, individualsthat prefer to collaborate, focus on achieving, have a high socialconsciousness and are educated. Thus, they are not just interested injobs that pay well. There are companies that are categorized as thebest employers by millennials. “Nearly 20% of millennials sayGoogle is their ideal employer, 13% said Apple and 9% listed Facebook as their ideal place to work” (Pollak, 2015). The threecompanies share the same strength, which is their working culturethat supports an enticing work surrounding. By making the worksurrounding enticing, millennials have a higher likelihood of stayingin a company.

Companies should make jobs more fulfilling. That is companiesensuring that the jobs meet the career growth needs of millennials.The generation does not want to stick to jobs that make it impossiblefor them to meet their goals. When employing, companies must ensurethat they listen to the needs of employees. That way, it becomespossible to create employment positions and work that aligns to theseneeds. Accordingly, millennials have a higher prospect to remain inone job, provided it meets their career objectives.

It is possible to retain millennials by assigning them differentrange of projects. The generation comprises of individuals that havealso been raised in a fast paced society owing to technologicaldevelopments. Hence, they are likely to get bored by working on asingle project for long periods, which explain why they might preferto look for another job to do something different. Hence, employersshould create an environment that makes it possible for millennialsto complete different projects. As a result, they are engaged indoing different things. The solution reduces monotony associated withdoing the same thing repeatedly. Working on different projectscreates purpose in what millennials do and they feel content withtheir job. In addition, they have a lot of work to do, which keepsthem engaged, interested as well as devoted to their work.


Pollak, L. (2015). Are millennials changing the way you recruitand hire? Retrieved from: