PetAccommodation Trend in Hotels
Inthe recent years hotel industry has been developing fast due to therising demand from the people who requires their services. Thisfactor has led to the many entrepreneurs to invest more in the hotelindustry than other industrial sectors. Financial investors have beenadvising entrepreneurs to invest in hotels due to the emergence ofmore demand due to the globalization whereby people keep on travelingoutside world each and every day. When one goes to the other country,the only place to be secure most is only in hotels where he gets allthe required services. The hotel industry has been facing challengesdue to the stiff competition from both local and internationallevels. Globalization has made it easier for the foreign corporationto invest in any country they have interestin. Maximum guestsatisfaction being one of the goals and the objectives of the hotelindustry, the investors have been looking for new ways of satisfyingand attracting new customers both locally and internationally. Due tothe competition in the hotel industry, investors have found ways ofimproving their services to the guests by ensuring that customers canbook accommodation online from their website that is universal,employment of qualified hotel attendance who are skills and knows todeal with clients well and ensuring that customers safety is theirmain responsibility. Once the customer is safe from any distractions,he/she will be able to enjoy and appreciate all the right servicesprovided to them. Trends and changes introduced in the hotel industryincludes introduction of the mobile check-in services andself-service, booking of the hotel online through their website, refining and expanding ancillary revenue services, integration of thewellness into the guest experience, transforming the traditionallobby and many others.
Recentlyglobalization has made it easier and simpler to move from one countryto another for business trips or vacations. Due to the advancedtechnology it has been easy for one to know the number of good hotelsin different countries and what hotel he/she will spend their time onthe trip. Once one has the information of the hotel interested tospent time on, one can book the hotel online for the accommodationand all other services available in that hotel. The hotel industryhas trended to ensure that customers provide self-services tothemselves as different people have different tastes, as it easierfor one to please himself/herself that to be satisfied with otherpeople. Hotel executives have ensured that customers benefit from theself-service check-in because the reduction of the face-to-faceinteractions of the guest and the staffs may be healthy for guestmostly those who are on business trips. Hotels nowadays encourage theuse of credit cards and ATMs due to the emerged technology thatrequires one to use them in normal operations, and this makes iteasier for the guests to transact with them without anyinconvenience. The use of mobile check-in in the hotel has a positiveimpact on the guest as they are saved the risk of money theft frompeople who have the evil intention of stealing or conning guests. Bighotels like FIVE STAR has ensured that the customers’ safety isconsidered as it is their priority and that the guest complaints arebeing sorted out as fast as possible. The use of the credit cardsmakes it easy for them to carry and it is also secure to use themhate giving cash. This enhances them to be always on top as allpeople have full trust in them because they believe that with themthey will come out safe and sound with maximum satisfaction.
“Thehotels have been motivating guest through booking directly to thebrand.com. This has enabled guests to pay their hotel bills inadvanced, and it does not matter where you are. The hotel industryhas ensured that bookings are not created equally, and hotel chainsare using different strategies to drive bookings directly to theirbrand channels. Hotels are introducing amenities like the free WI-FIto guests who book directly into their systems. Wi-Fi ensures thatthe business people who most of the times uses the internet enjoys heservices. They are investing heavily in their brand.com and mobileofferings. Hotels employ various strategies to help in directbookings, including things like promotions and best price guarantees,but without a data given the approach to evaluating success, topmanagement cannot be confident in the incremental impact of eachinitiative. The managers only use information that are reliable forthem to make any decisions but not to guess what is right or wrong.Hotels industry take the risk of tarnishing brand reputation bydiscriminating between direct and guests.  Hotels are offeringincentives to different guests to understand the impact of each guestand minimize the risk that may occur.
Theleading hotel brands like Sheraton are transforming lobbies fromsingle-use areas into multifunctional spaces interchangeably used formeetings, workings, or for dining. These mostly attract businesstravelers, as corporate offices themselves are flexible andcollaborative workspaces that enable them to have space for theiroperations of discussing their things or having their meals. Whenmaking the decision on the construction of the lobbies, the hotelowners decide on the size according to the need to of the lobbies.Then measure the size of the rooms appropriate for their targetedcustomers and the revenue to be generated accordingly of capitalexpenditures and appreciate how the impact varies created on hoteland market features. For example, a speculation in a largerhotel may be fruitful in business-focused properties while hotelswith an advanced percentage of leisure guests may be served betterdedicating that space to a social lounge with chaise longue andTVs. The hotel executives who are interested in this needs tomaintain a competitive advantage over its competitors throughout theyear. The hotel management needs to predict which programs works thebest, and it should maximize productivity while minimizing the riskassociated.
Thehotel industry goal being customers’ maximum satisfaction, therehas been increasing the number of travelers who ensures that theirhealth is fit throughout the whole journey.  Hotels industry areresponding with wellness rooms that are best for human survival ofthe guests. The room are conditioned with the best air conditioners,and the hotel attendance is well trained with skills to handle allkind of the people. The shift towards “wellness tourism” providesthe potential for the hotels is to pull in new visitor portions thenagain, a one-size-fits-all way to deal with these increments willleave dollars on the table and present pointless workingunpredictability. For instance, changing over customary lodging roomsto wellbeing rooms that incorporate sleeping pad and showeradjustments, may create adequate incremental bookings tocounterbalance the expenses of one property, while at another areathe same activity might just tear up conventional visitor roomswithout a subsequent lift in bookings. The hotel industry has ensuredthat the management of the hotel are educated on the best way to dealwith customers as there may target the customers who generate moneyfor them and the hotel in general. The key function of administratorsis to understand the impact of each fee on key metrics to find theway to explain to the customers. For example, a business-focusedhotels may find that guest demand is less on the Wi-Fi or mini-barpayments but they should major on customers’ privacy, and propertywith more vacation guests may find that introducing or accumulativethese same fees may drive a noteworthy decline in bookings.  Hotelproducts that rigorously test different fee blends on a small-scalefirst are more likely to be successful in finding the most lucrativemix and size for fees.”
Thehotel industry has ensured that they have spread the information tothe customer about its performance and advancement in its operationsthrough advertising. Advertisement of the hotel information attractsnew customers because they are made known of the existence of thehotel and the services they provide. They make sure that theirinformation is spread all over the website giving the informationabout the fee they charge on their accommodation fees and the fees ofthe services they provide at the hotel. This gives the customers timeto prepare for the money needed in the hotel. The hotel managementgives the loyal customers discounts depending on the time they havespent in the hotel. This ensures that the customers do not shifttheir loyalty to another hotel thereby maintaining their customerending up attracting new customers. The good advertisement givesforth good results of widening customers market. Advertising alonedoes not mean that the customers will come to the hotel, but theprovision of the things they advertise to the full is what will makecustomers stay and call for new customers.
Thehotel industry nowadays targets customers who are who will pay morefor the greater experience. This ensures that the customer will paywell for their services like lobby bars, restaurants, and foodservices. The main targets are the millennials who spends a lot ofmoney to the hotel as they like enjoying and use of luxury things. Itis achieved by the fact that only rich or the people who have moneywill be able to move from one country to another there making it easyfor them to decide who will be able to pay the accommodation fee inthe hotel. For example, the FIVE STAR HOTEL only people who arefinancially strong can pay the accommodation fees and the servicesfees to the hotel. This means that not all the people can accommodateon big hotels and it’s only those who are financially fit can dothat. People who are stable on financial matters can spend more onthe luxurious things thereby making the hotel earn more from themwithout wasting time or money on them. People who have money may findit easy to spend money on simple things like the message because theylike the habit of spending more on little things that may not be ofvery valuable to them.
Thehotel industry has diversified its activities from food services andaccommodation to the provision of different generates them money likethe activities of the gymnasium and the spas. The gym and the spasare forte body fitness, and this ensures that those people who wantto lose their weight and body fitness have to use them. Theseactivities encourage people to book for the accommodation of thehotel because they can get all the luxury activities in the sameplace and the same building. This saves time as they can get all theywant in the same place. It makes the hotel get more money from theseactivities. Diversification increases the income for the hotel, andthis enhances the hotel not to rely fully on just one thing likeaccommodation alone. When there is low demand for the accommodationsand the food service, the hotel can earn income from the otheractivities like the gym and spas. These activities attract newcustomers as they are sure of maximum satisfaction from the hotelitself.
Therehas been an enhancement in the speed and efficiency in the hotelindustry due to the installment of decent technology and equipment’sthat ensures that all the transactions done by the hotels are safeand faster. The efficiency of the activities in the hotels hassupported more on the safety of the guest who transacts with thehotel. This ensures that the customers are safe in their activitiesand transactions in the hotel. Once the customers feel, they are safen their activities and transactions they want to deal more and morewith the hotel. This leads to rising in confidence for the customersbecause they are sure that there is no delay in activities in thehotel. The demand for the decent equipment’s has ensured the hotelis in good condition for those people who frequently train in the ownbenefits that may be for the body fitness or for commercial purposeslike those who train for the athletics. Decent equipment installed inthe hotels like in the gyms ensures that the safety of the customerswho uses this equipment in the body exercise. Business people arevery busy with their activities, so speed and efficiency mean a lotto them because they on the planned business trip and every minutecount to them. The faster the organization, the better it is for thetravelers who are on the business trip. Those travelers who arevacations or holidays do not care much about the speed because theyare there to enjoy their times in the hotel. Efficiency does notmatter whether you are on vacation or business trips because Igeneral all the people worried about their finance situation in oneway or another. Efficiency and speed even if they are not taken onconsideration they have the influence to the customers no matter whattheir intentions are.
Dueto the rise in complaints from the customers who have not beensatisfied with their services, the hotel industry has advocated forthe introduction of the customer service department that responds andrectify customer complaints. This department ensures the hotel meetscustomers’ expectations through rectifications of the complaints.It enhances that the promise given to the customers have beendelivered to them without no delay, and this raises customersconfidence and reliability to the hotel. The department ensures thatthe hotel information is realistic, this means that the hotel shouldnot exaggerate its information to attract customers using misleadinginformation. It is through this department that customer loyalty isenhanced and supported. Customer service ensures that the customer’sfeedback is considered important.
Hotelsalaries and wages have gone up due to the rise in the livingstandard and trending economic issues. This is to ensure that thestaffs does not go to another industry looking for a good payingsalary than the one already given. Good salary motivates workers towork hard to enjoy their work, and this ensures that the hotelindustry does well in the activities. The good pay ensures that thehotel industry employs qualified personnel’s through are skilled intheir activities and qualifications. Good hotels are reflected in theimage of its employees who acts as an image for the hotel. Goodsalary enhances that employees dress well, and they are neat therebyenhances guests to enjoy their services with no complaint in theirservice provision.
Themanagement of hotel industry has changed in the recent years becauseof the strictness in the management of this industries. The hotelindustry consists of a board of directors who makes the decisionssuitable for the operation of the hotel. The board of directorsemploys the executives for the hotel who are responsible for thesmooth running of the whole hotel. The executives are in charge ofthe departmental managers who are in charge of the management eachdepartment. The departmental manager is the one responsible to theservice providers who meet face-to-face with the guests and thecustomers. This chain of command in the management of the hotelindustry ensures that the hotel is well controlled and the decisionsto be made are of high standard and all the hierarchy of managementhave accepted. This ensures that hotel industry is in the way ofoperation.
Dueto the overuse of technology makes many hotel guests seem to prefertechnology to a human being, this is because human being areresponsive to the request, and they can provide feedback regardinghuman consciousness. This will give employees the opportunity tofocus on more personalized service, as opposed to the rote tasks. Inthe gymnasium and the spa department, the millennials prefer thehuman being to robots because human being considers important thingslike if one is tired and need some rests, but the robots do notrecognize the human feelings. The hotel industry has ensured thathuman being is the one that provides most activities that requirehuman activities so that guests will ensure that they enjoy to themaximum the services provided to them. Hotel management is mainlyhuman with the minimum help of the machines that are used mainly forthe storage of information, but the human makes the decisionconcerning the hotel management. The hotel management has emphasizedthe use of the self-promotion in the promotion. Most of the featuredimages and tweets are on their websites some of them uses thematerial in their advertising campaigns.
Competitionhas enhanced most hotel industries to give free gifts and discounts.These activities include giving free daily wine tastings on theirbars and lobbies. The free gifts attract people to come because theyenjoy these gives they believe they spend less on the free things.When customers come once they come again thereby ensuring that thehotel will benefit more from them even if is on the long term effect.The hotels are equipped with the CCTV cameras that ensure that thecustomers are well secured as all the activities in the hotelorganization are well monitored by the cameras thereby making surethat the guest is alright in their whole trip or the vacation. Thehotel rooms are equipped with the music system to ensure that theguests in the rooms are not bored in their visit to the hotel. Themusic is of the guest preference for them to fill at home andcomfortable in the hotel. The customers mean a lot to the hotelorganization because without them the hotel industry will be nothingand it will have nobody to serve thereby closure of the industry. Thecustomer is considered to be the king, so the hotel industry valuesthem a lot as they are the one employing them.
Insummary, in the hotel industry due to the stiff competition theindustry has made efforts to curb this competition thereby forced tolook for new strategies that will help them survive in the market.These strategies include the diversification of the activities in thehotel industry by introducing the gymnasium, and the spas willattract customers to the hotel as they will believe and assume thatthey will get all they need in one building instead of them wastingtime moving from one building looking for the same activities. Theindustry has also made sure that the management of the hotel isstrict enough so that the decisions made are of high standard, andthey will have a positive impact on the hotel. The hotel industryhas diverted its attention to the Millennials because the hotelindustry is in the competitive industry thereby they target thosewith many activities that lead to the provision of incomes that makesthem maximize their incomes. The millennials have the interest ofconsuming more on the great activities to them this makes the hotelindustry to diversify more on its activities provided. The use of themobile check-ins and self-service has ensured that the guests havethe easy time in clearing their bills because this saves them timespent in banks withdrawing money to clear their bills. They alsoensure the safety of the customers as the guests are safe of therisks of their money stolen from them. Due to the installment of thenew technology the hotel industry has benefited from the benefit ofefficiency and speed. Things in the industry are done faster, andthey are efficient thereby ensuring that the customers do not wastetime in transacting with the hotel thereby saving time for thecustomers. The introduction of the customer services in the hotelindustry has enhanced response to the customers complain, and theindustry does provide misleading information about the provision ofinformation to the targeted customers.
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