Operations Management




Thecontemporary business environment requires firms to adopt strategicapproaches in the business processes. Every firm adopts a distinctorganizational context that is primarily driven by the target market,expansion strategies and business environment among others. Mintzbergcame up with emergent and intended approaches that help firms ingenerating business plans. In operations management, the managersneed appropriate structures that will both enhance fast delivery aswell as boost the quality performance. Various levels in theoperations’ chain are integrative and supportive of the businessfunctions. Purchasing functions are among the requests made by theother departments within an organization. The department providescritical information such as prices and availability of inventories.Information sharing between various departments is essential toenhance the realization of the objectives. Operations management isnot only about managing the daily activities within an organizationbut also involves quality performance. Utilizing sound approaches inthe operations management ensures that an organization realizespositive outcomes.

Organizationalprocesses involve the acquirement and consumption of resources. It isconsidered that an organization is a system that has subsystems. Eachsubsystem within the operational plan has inputs and outputs thatinfluence the performance of the company. These activities determinethe costs of products and/or services as well as influence the marginof profits. The activities involved can either be primary orsecondary support services that help in translating inputs intooutputs. The crucial activities in the operations department includeinbound logistics, transportation, outbound logistics, and marketing.The support services include procurement, human resources, andinfrastructure. Factors such as time, quality and hygiene arecritical in the process of a supply chain to enhance the quality ofperformance (Stevenson, 2015).

Appropriatestrategies help in minimizing the adverse effects that are likely toemerge due to the supply chain challenges. Often, a supply chain issubtle to challenges since a high number of stakeholders areinvolved. The large number of activities in the process will requirethe business executives to utilize appropriate and well-thoughtstrategies. It is necessary to understand the operational processes.Organizational objectives and operations approaches should beharmonized to reflect the realities in the business environment. Thisensures that both the internal and external components are alignedtogether towards the realization of positive business outcomes. Goodoperational plan generates an effective flow of goods from productionall the way up to the marketplace (Stevenson, 2015).

Concertedefforts should help in streamlining joint plans for efficientoperations within a company. An elaborate structure results inpositive outcomes in areas such as firm-supplier relationships,trust, loyalty, cooperation, and coordination. The delivery processdemands a correspondent supply process on the other side of thechain. Elaborate and inter-organizational relationships in supplychain develop a business environment where the companies can assistrather than compete to achieve shared objectives. Exploiting theexceptional business practices makes it possible for the creation ofadequate protection against system-level operators. Additionally, itis necessary to empower the employees on the various aspects of thesupply chain to improve their capacity. This will facilitate the firmtowards the realization of quality services (Mahadevan, 2010). In thecurrent business environment, one cannot underestimate thecontribution of the operations department towards positive outcomes.Quality, efficiency, and reliability are important influences thatchange the consumer behavior and the general performance of anorganization.


Mahadevan,B. (2010). Operationsmanagement : theory and practice.Upper Saddle River, NJ: Pearson.

Stevenson,W. J. (2015). Operationsmanagement (12th ed.).New York, NY: McGraw-Hill

Operations Management



Apple Inc. is one of the leading communication technology firms inthe world. The company is credited for outstanding innovations suchas the iPhone and the IPad. Due to the innovate nature of the firm,new product launches have been undertaken in most business cycles. Inmost cases, increasing capacity is constantly influenced by the needto meet the demands of the customer. This paper seeks to discuss thekey drivers for the change in demand along with the steps that weretaken by the company and the expected implications.

One of the key drivers for change in the demand of products such asthe iPhone and the iPad is the addictive nature of the productsprovided by the company. Spence (2014) discloses that the demand forthe products is projected to increase. This is majorly influenced bythe products unique qualities and the ability to capture theinterests of the consumers. People today keep playing with theirsmartphones and nobody wants to put their phones down. According toAndrew Cave there is a psychological engagement that is influenced bythis technology which finally makes it addictive (Spence, 2014).

In order to capture the interests of the consumers, Apple Inc. hasconstantly come up with products that continue to attract theconsumers at all times. For instance the company has alwaysadvanced its innovation of the iPhone with the launching of iPhone 2,3, 4, 5 and recently iPhone 6. All this innovation have continued tocapture the interests of the consumers (Spence, 2014). The expectedimplication by the company is that by launching more products, thecompany’s investments are effectively utilized in the businesscycles.

Consumerdemand is also influenced by the existing changes in technology(Perner, 2008). In most cases, changes in technology have constantlyshaped the demand environment (Adner, 2002). The communicationtechnology industry keeps on changing day in day out, as a resultcompanies that come up with more trendy products with the objectiveto capture the market. Apple Inc. constantly increases its capacityin order to meet the trendy technological demands of the consumers.For instance recent products such as the iPhone 6, Apple watch and TVwere basically geared towards meeting the trends in the market. Theexpectation of the company to maintain their market dominance byproducing products that consumers want at that particular time.

Anincrease in competition within the communication technology industryis also a significant driver of change. Many companies in theindustry keep coming up with new products in order to meet capturethe rising demand and also to meet the tastes and preferences of theconsumers. Due to the increased competition in the industryincreasing capacity has always been a viable solution. In order tobeat competitors such as Samsung in the industry, Apple came up withiPad mini and iPad Air to compete Galaxy S from Samsung. The productswere basically launched as the same time (Dawson, 2014). Applesexpectation was to ensure that its products are more attractive tothe market and that the Samsung’s version would not dominate themarket. This expectation many have been met. This is because, basedon the Times statistics, Spence (2014) discloses that the demand forApple products is still high.

In conclusion, it can be stated that Apple Inc. has depictedorganizational capacity for change. As the communication technologyindustry continues to expand, the company is an active player ininfluencing consumer demand.


Adner, R. (2002). When are technologies disruptive? a demand-based view ofthe emergence of competition. Strategic Management Journal. 23 ( 8). p667–688.

Retrievedon 23rd November From&lthttp://onlinelibrary.wiley.com/doi/10.1002/smj.246/abstract&gt

Dawson, J.(2014).Hitting for the cycle: why Apple should move its productlaunches. The Daily Techpinion. Retrieved on 23rdNovemberFrom&lthttps://techpinions.com/hitting-for-the-cycle-why-apple-should-move-its-product-launches/33104&gt

Perner,L.(2008). Introduction to Marketing Retrievedon 23rdNovember From http://www.consumerpsychologist.com/marketing_introduction.html

Spence.E.(2014). Apple Loop: iPad Sales Crashing, Why Apple Is So Addictive,iPhone Demand High. Forbes Magazine. Retrieved on 23rdNovemberFrom&lthttp://www.forbes.com/sites/ewanspence/2014/11/14/apple-news-digest-ipad-sales-iphone-demand/&gt