A Review of The Cure


The Cure: Enterprise Medicine for Business: A Novel forManagers,” is an interesting business novel authored by DanPaul and Jeff Cox. Dan Paul is the Chief Executive Officer of theGeneral Management Technologies who has once worked under thesuccessful Jack Welch of General Electric. Jeff Cox, on the otherhand, is famous for authoring and co-authoring bestsellingprogressive business concepts that sell a million copies globally.The book is about Paul’s experience working with high-profileclients and speaking at numerous strategic management conferencessuch as American Management Association and Business Week. The bookillustrates underperformances in organisations and eventually createsa limitless and factual management customs that help the businessremain consistently successful.

The Cure revolves around a fictional Essential Corporation,which suffers many hidden problems that hinder it from achievingsuccess. It was once a proud leader of the industry but lost tostrong competitors. At that time, the company is on the verge oflosing its biggest customers because they cannot deliver on time. Theretail account is redirecting attention from small and traditionalcustomers. Blame shifts are dividing the relevant departments. Themanagers are generally not working towards resolving the currentsituation. Eventually, application of effective efforts flashes outdisorganisation and inefficiency as well as resolves communicationbreakdown difficulties soon enough to prevent a tragedy(Paul &amp Cox, 2003).

The book presents a basic business model for conqueringorganisational inabilities or in activities and building a dynamiclimitless management culture of success. These principles work totroubleshoot, monitor business functionality and create successes bycontinually weeding out unfavourable behaviours. The EnterpriseMedicine is a disciplined common way of dismantling thenon-functional or poor behaviours that afflict the major part of thebusiness and replacing them with new health management practices thatguarantee real-world measurable performance and enhancements. Theprinciples discussed in the book would are effective to all kinds ofbusiness but mostly to the organisations that lack legacy in strongmanagement such as General Electric company.

It makes it more interesting that the book employs medical terms forits title and a medicine bottle for the cover page. An introductionfollowed by few pages on management roster, a chapter on symptoms,diagnosis, treatment and cure neatly organise the entire book (Paul&amp Cox, 2003). The purpose of this book is to highlightfunctional processes that businesses can apply to sustain effectivethroughout their operations thus it is intended for all managers.Paul and Cox make create fictional top-level managerialcharacteristics with conventional personalities that readers caneasily familiarise. For instance, George Tracey is the newly hiredcompetent consultant who takes the company through a recovery processbeginning with open employee interviews, brainstorming and finalretreat (Paul &amp Cox, 2003). Togetherthe characters affect the story positively in an attempt to showreality.

Management and leadership are the themes that warmly greet thereaders, stand out and affect the entire book. The Cure pointsout that businesses and managers must be quick thinkers, flexible andopen to new ideas to survive and thrive in the daily commercialactivities (Paul &amp Cox, 2003).The bookaccomplishes offering practical advice for defeating politicalinertia and organisational problems by creating a fictionalcorporation Essential Corporation, which experiences poormanagement. Although Paul and Cox do a good job of building andsolving real interpersonal conflicts and business problems, the storybreaks up in a twist of many characters requiring the reader to offerfull concentration to maintain the story line. However, readers willfind this interesting, and it is worthy information for all managers.


Paul, D., &amp Cox, J. (2003). TheCure: Enterprise Medicine for Business: A novel for Managers.Hoboken, NJ: John Wiley.