A Response to Two Threads


A response to Lacey Redmond thread

The competition continues to keep companies on their toes to adoptunique business practices at that give a competitive edge over theirrivalin the various industries. Capitalizing on the strengths of abusiness can propel it to an accelerated growth. As provide byRedmond in the thread, FedEx looks forward to a profitable future byexploiting its online presence to woo many clients. Over the years,e-commerce has proved to be a primary strength if the company ingetting new customers (Bowen, 2012).

Also, in the past few years, a lot of people have turned to theinternet to seek for success online and, therefore, the demand fromonline information has been of the rise. It explains the companiesinflated profits in 2013 and the prospective growth that the companyhas for the future. However, the company cannot exploit theopportunity without first cleaning its house in terms oforganizational effectiveness and improving its internal network. Themanagement strives to make true its promise of making every FedExexperience outstanding. The promise is very objective to customeroriented activities (Bowen, 2012).

Drawing from the book of 2nd Corinthians 9:10 that says,“He who supplies seed to the sower and bread for food will supplyand multiply your seed for sowing and increase the harvest of yourrighteousness,” the company should not have doubts about itsprospective future. Righteousness in this context refers to viablebusiness predictions, sufficient resource allocation and maintainingethics while wooing clients. The Lord, who provides insight on whereto focus investment, will surely give them real returns regardingincreased number of customers.

A response to Nathan Nguyen’s thread

Nguyen provides that demand is directly related to the success of anybusiness. However, a business may only experience the benefits thataccrue to increased demand if it institutes mechanisms to exploit theopportunity. The request for beer in the United Statesgrewsignificantly, and the giant Constellation has experienced growthas a result of the increased demand. The rate of growth of thecompany’s sales surpasses the rate of industry growth in thecountry (Howard, 2014).

The trend is profit that the business has sufficient internalstructures that enable it to take advantage of the growing market.The positive trend of growth in the beer industry has led to themanagement of Constellation to focus on its growth with particularattention to California that consumes about 25%vof its products(Howard, 2014).

A verse may explain the situation that Constellation faces in thebook of Proverbs 10:15 that says, “He who gather in summer is a sonwho acts wisely, but he who pursues worthless things lackssense.” The increased demand for beer in the United States issummer for the company. The future of the business can only bepredicted to a certain limit. Therefore, in future, the companymay face stiff competition from rival companies and its sales maydecrease. However, the profits amassed during the “summer” willstill give the company a competitive edge. The green light given bythe department of justice for the business to produce its beer alsoplaces the company at an advantage. The management should nothesitate to invest in the growth of the enterprise.


Bowen, J. T. (2012). A spatial analysis of FedEx and UPS: hubs,spokes, and network structure. Journal of Transport Geography,24, 419-431.

Howard, P. H.(2014). Too big to ale? Globalization and consolidation in the beerindustry. The Geography of Beer. 155-165.